I'll keep this very short. I generally can tolerate the most stupidest of commercials, but once in a while, a commercial would grind on me so much, I can't keep my mouth shut. Gatorade's current "What's G?" commercials would fall into this category. I'm not sure if you've seen them. I won't bother to describe them - you can probably find them on YouTube or something, but there is just something that is socially regressive about them. In fact, I think that ultimately, these commercials are a sad reflection of the dumbing down of our English language. Using fad-ridden ebonics, and "urban" language and body language, these commercials attempt to show that Gatorade is behind the success of various sporting athletes. But I think it also perpetuates a long-held stereotype about Blacks and "Black culture", which is probably counter-productive to the socially progressive set (personally, I don't really care about this aspect of it).
That being said, my six-year-old son loves these commercials and to my chagrin, he mimics some of the performers. I haven't said anything to him about my own opinions of the commercials, and is entitled to his own commercial preferences. But if he ends up talking like 50 Cent, then we will have a problem...
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